Resumé

Objective

To provide engaging content, build strong relationships and deliver successful marketing strategies to grow a principle-based organization that has a vision for a more sustainable and equitable future.

Education

Bachelor of Arts, 2010, The University of Texas at San Antonio

  • English Major with Professional Writing Concentration, Sociology Minor

  • Summa Cum Laude English Honor Society; Dean’s List

Skills

Brand Strategy and Execution

  • Building relationships throughout enterprise to define marketing goals, customer segments, customer and employee journeys, internal communications, media presence, and stakeholder relations

  • Building internal teams across disciplines to identify content gaps, goals, risks and opportunities

  • Ownership of brand voice and tone, ensuring alignment across uses and users

  • Aligning content with strategic initiatives and optimizing using qualitative and quantitative analytics

Content Creation and Management

  • Planning editorial calendars that align with seasonality, strategic initiatives and milestones

  • Interviewing, researching, drafting, managing approvals, editing and publishing

  • Comprehensive understanding of content syndication platforms and publishing the right content on the right channel; continuous awareness of emerging content trends, processes and innovations

  • Using SEO to drive rank and engagement and to monitor emerging customer interests/concerns

  • Turning market research into relevant language, message and format to connect with audiences

  • Analyzing competitor content, strategy and branding to identify opportunities and differentiators

  • Meeting urgent and long-term deadlines, navigating complex issues and managing multiple projects simultaneously while ensuring quality of work and positive relationships among teammates

  • Setting performance metrics, including engagement, leads and conversions

  • Reviewing, advising, and approving established verbal, visual, and optimization standards across teams

  • Using content management and digital asset management to establish correct hierarchies, keywording and tagging and to optimize and eliminate inconsistencies and redundancies

Team Management

  • Lead by example: build relationships, address biases, strive for inclusivity, value the whole person

  • Goal-oriented teamwork: assign roles/responsibilities, establish milestones/deadlines, connect team achievements to the bigger picture, encourage opportunities for growth, support through challenge

  • Budgeting and cost reduction, project scheduling, employee onboarding, technology training/transition

Training and Development

  • UC Davis via Coursera: The Strategy of Content Marketing (July 2021)

  • LinkedIn Learning Content Marketing Certificate (January 2018)

  • Associated Press Certified Proofreader (January 2014)

Experience

Client Success Manager, The Starr Conspiracy, Oct. 2021 – Present

Strategic client advisor: Research clients, competitors, market, and category. Connect with key stakeholders. Quarterly strategic planning to stay upstream of client needs. Connect, engage, convert and expand motions in client relationships, resulting in $947,000 in upsells/cross-sells in first 6 months of agency-implemented strategy.

Agile project manager: client + project briefs, onboarding, project planning, task and team management, budget management. Includes project types: Go to market plans, integrated marketing plans and ongoing execution, market research, ideal customer profiles, SEO strategy, rebrands, customer experience vision, content and creative assets, digital media, PR, conferences/expo strategy and materials, executive presentations, advertising campaigns, brand photo shoot and library.

Content Swiss-Army Knife: Flowing into content work. Materials involve ebooks, white papers, infographics, brochures, product marketing statements, owned and shared media strategy, SEO content, web copy, digital ad copy, landing pages, nurture emails, executive keynote speeches, expo collateral, and booth messaging.

Content Specialist, Zachry Group, Nov. 2018 – Oct. 2021

Corporate content creation: news releases, sales sheets, purpose statements, ads, videos, executive letters and presentations. Source leads from executives, employees and analytics to establish editorial calendar and production deadlines, assign photography, produce content, manage internal and external approvals and publish quarterly corporate print/online magazine. Leverage content across channels to drive employee engagement and business development. Winner of 2020 Communicator Award.

SEO strategic advisor: analyze website and guide transitional technical update; develop content-oriented user experience aligned with SEO best practices to attract relevant stakeholders and differentiate from competitors. Awarded bonus with EVP compliments.

Content Specialist, Big State Home Buyers, June 2018 – Nov. 2018

Content strategy: Created and managed brand voice and tone. Directed brand identity strategy through key communications including owned web content, contributor articles for major publications, marketing materials (print, digital, radio, social media, email campaigns and TV). Analyzed content for engagement, conversions and leads. Implemented Content Management System, established content hierarchy and standards, organized and optimized content library.

Content creation: Activated content strategy across company and over the long term. Review rated “exceeds expectations” with CEO compliments.

Writer/Editor/Project Manager, ConocoPhillips via Aquent, Jan. 2014 – June 2018

Supported enterprise by concepting, planning, writing and producing key strategic communications materials to be syndicated across channels. Co-developed corporate brand voice and tone, photography and videography guidelines. Implemented Digital Asset Management system for photo library, managed standards and structure. Managed design staff and execution of quality branded materials. Well-established track record of high performance, creative problem solving and cost optimization.

Managing Editor, The Department of Dance, Sept. 2015 – Dec. 2017

Managed team of 10 writers, two photographers and one videographer. Created online content, syndicated across channels. Coached team on WordPress CMS and correctly using categories, tags and keywords. Sourced SEO keywords and incorporated into content. Ensured legal and ethical journalism standards.

Publications, Freelance and Volunteer Work | Feb. 2009 – Present

  • SNPISA Volunteer, Vet Tech Support | San Antonio, Texas | 2024 - Present

  • United Way Emerging Young Leaders Council | San Antonio, Texas | 2020 – 2021

  • Volunteer Food Deliverer | Meals on Wheels | San Antonio, Texas | 2019 – 2020

  • United Way Campaign Coordinator | San Antonio, Texas | 2020

  • SEO Writer | Texadia Systems & Texadia Home | Dallas, Texas (remote) | 2018

  • Writer and Content Marketing Strategist | Yoga Pod | 2018

  • Case Study Writer | iDfour | Houston, Texas | 2017

  • Writer, Web Designer, Brand Developer | www.resumepam.com | Houston, Texas | 2017

  • Media/PR Writer | A Little Help from my Friends Benefit | Houston, Texas | 2016-2017

  • Brand Advisor | www.olenoe.com | Houston, Texas | 2016

  • Author | Spirit Magazine, ConocoPhillips | Houston, Texas | 2015-2016

  • Volunteer Grant Writer | Alief ISD | Houston, Texas | 2013

  • Volunteer | Court Appointed Special Advocates | San Antonio, Texas | 2011-2013

  • Author | All Things Crossroads Magazine | Victoria, Texas | 2010-2011

  • Editor | The Sagebrush Review Annual Literary Journal | UTSA | 2009-2010

  • Proofreader | The Paisano Newspaper | The University of Texas at San Antonio | 2009-2010

Highly Proficient

Relationship building; coaching and talent management; customer service; project management. Microsoft 365; Adobe Premiere, Acrobat Pro; digital asset management (Photoshelter); Zoho, SharePoint, Salesforce, WordPress, Squarespace, Hootsuite and HubSpot content management systems; current SEO standards, SEMRush, AHREFs, Keyword Planner; Google Analytics; print coordination, publishing and promotional materials